My Story

When my daughter was 11, we began our annual swimsuit search before spring break with optimism and hope of finding the perfect swimsuit.  Unfortunately, after 3 days of grueling shopping at the mall for hours on end, we were exhausted and disappointed with the final swimsuit selection.  None of the swimsuits fit right, they had little to no padding for a growing tween body and the styles were either geared towards young children or too revealing.  

All I wanted was for my tween to feel confident and beautiful in her own body in a swimsuit...

As I began to reflect on our experience, I wondered if I could design something better.  Swimwear that was more flattering for a tween and teen and fit all body types.  Styles and colors tweens and teens would love.  Swimwear created not for infants and toddlers, not for adult women, but just for tweens and teens.  Swimwear designed for functionality, with the ability to be adjustable and attractive for a growing body.  That was the day Morgan Alexander was born!